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A DAY IN THE LIFE OF A MARKETING DIRECTOR.
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BTS: A Day in the life of a Marketing Director
The Get Down: Brand Strategy Explained
Branding is one of the most important aspects of any business, large or small, retail or B2B. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function, but it is so much more than that. What trends can your brand leverage to modernize + monetize in 2020? Discover how to create and manage a brand that helps your business become known, loved, and preferred in this brand strategy break-down we call "The Get Down."
Why Your Brand Colors Matter
BRAND STRATEGY 101 AND WHY YOU NEED ONE (FOR CREATIVES & ENTREPRENEURS)
Bringing your brand to life is not about how it looks; it’s about how it makes others feel. It’s all about what your customers say and how they feel when you leave the room. That’s why having a great strategy for your brand is so important. Your brand strategy is what cements people’s perceptions of your brand. What might you perceive of a brand with no clear strategy?
Let’s dig a little bit deeper into this whole “branding” thing though.
Why Your Brand Photography Matters
SIMPLE QUESTION: When you’re scrolling down your endless Facebook and Instagram timelines, which makes you stop scrolling first - the text or the images?
If you answered with “the images,” then congratulations! You’re part off the majority!! So much for individuality. LOL! But on a serious note, the reason why you’re more compelled to stop on the photos is actually backed up by science. According to researched complied by 3M, the corporation behind Post-it Notes, images are processed 60,000 times faster than written words, which means you can show off your brand to your followers much quicker with pictures.