Events, Branding
Frank Washington
NLC Austin's Headshots and Happy Hour

Here’s a preview of the final gallery from NLC Austin’s Headshots and Happy Hour. Check back on Thursday when I reveal the final gallery, but until then, download, share, and enjoy!

NLC Austin's Headshots and Happy Hour
Business, Blog
Frank Washington
Resources for Creatives in Austin

If you’re a creative in Austin, bookmark this blog. It’s filled with tons of resources that creative people can use to sustain and grow their businesses. If you have any resources to add to the list, sound off in the comment section.

Resources for Creatives in Austin
Branding, Blog
Frank Washington
Why Your Brand Colors Matter

Colors have the power to impact moods, feelings, and behaviors.

The psychology of color as it pertains to influencing people is one of the most interesting — and most disputed — aspects of branding and marketing.

Learn what matters, and what doesn't, in this intro guide to color psychology.

Why Your Brand Colors Matter
Branding, Blog
Frank Washington
BRAND STRATEGY 101 AND WHY YOU NEED ONE (FOR ...

Bringing your brand to life is not about how it looks; it’s about how it makes others feel. It’s all about what your customers say and how they feel when you leave the room. That’s why having a great strategy for your brand is so important. Your brand strategy is what cements people’s perceptions of your brand. What might you perceive of a brand with no clear strategy?

Let’s dig a little bit deeper into this whole “branding” thing though.

BRAND STRATEGY 101 AND WHY YOU NEED ONE (FOR CREATIVES & ENTREPRENEURS)
Branding, Blog
Frank Washington
Why Your Brand Photography Matters

SIMPLE QUESTION: When you’re scrolling down your endless Facebook and Instagram timelines, which makes you stop scrolling first - the text or the images?

If you answered with “the images,” then congratulations! You’re part off the majority!! So much for individuality. LOL! But on a serious note, the reason why you’re more compelled to stop on the photos is actually backed up by science. According to researched complied by 3M, the corporation behind Post-it Notes, images are processed 60,000 times faster than written words, which means you can show off your brand to your followers much quicker with pictures.

Why Your Brand Photography Matters

creative business

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Resources for Creatives in Austin

,
Resources for Creatives in Austin

If you’re a creative in Austin, bookmark this blog. It’s filled with tons of resources that creative people can use to sustain and grow their businesses. If you have any resources to add to the list, sound off in the comment section.

,

BRAND STRATEGY 101 AND WHY YOU NEED ONE (FOR CREATIVES & ENTREPRENEURS)

,
BRAND STRATEGY 101 AND WHY YOU NEED ONE (FOR CREATIVES & ENTREPRENEURS)

Bringing your brand to life is not about how it looks; it’s about how it makes others feel. It’s all about what your customers say and how they feel when you leave the room. That’s why having a great strategy for your brand is so important. Your brand strategy is what cements people’s perceptions of your brand. What might you perceive of a brand with no clear strategy?

Let’s dig a little bit deeper into this whole “branding” thing though.